My love for makeup and nail polish started as a little girl. I used to wear white eyeliner and layers of clear lip gloss. It wasn’t until years later that I discovered colored lip gloss and instantly fell in love.
To me, chipped nail polish is the ULTIMATE SIN! Working in the healthcare industry, I wanted to create a brand that withstood the normal wear and tear of living a busy lifestyle. From constantly washing and sanitizing my hands, to repeatedly donning and removing gloves, I wanted a product that would stay put while not losing the beauty and shine that makes it stand out. I’ve always been the girl bold enough to paint each nail a different color and match my nails to the seasons. Fall/Winter I prefer darker, bold colors and Spring/Summer I opt for pastels and neons. I now apply those same principles to my lipstick choices. Never afraid to stand out, I wanted to create a line that included options for the girls AND boys who love to be bold, fearless and unique!
Welcome to Elle Jae B Cosmetics!